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Social media is a great way to interact with customers and grow your business which makes now a great opportunity to boost your Instagram presence. It’s the perfect place to connect with other real estate professionals in a fun way and let those Millennial and Gen-Z buyers and sellers know you are the right person to help them through their real estate journey.

Don’t know where to begin? Here are a few tips on how to use the platform better, whether you’re looking to up your game or are just getting started on the ‘gram.

Use video

While it may be easier to stick to posting photos on Instagram, video is becoming increasingly important and effective to showcase what you have to offer. Videos captivate your audience as you exhibit your brand and listings. A photo can’t quite stir up an emotional connection in a buyer, but a video may be able to. If you want to catch the attention of a potential homebuyer, don’t skip out on using video; videos are more likely to stop the social media scroll.

Engage with your followers

Your audience expects responses to their questions from both direct messages and comments on Instagram, even more than on other platforms. But even when you’re answering questions, you should view it as an opportunity to have a conversation about the home buying process.

Show some personality

Clients are looking for more than just a qualified professional to help buy or sell their house. Revealing your personality on your profile will give your clients an opportunity to know you sooner and develop a personal connection with you. People will feel more comfortable talking to you and trust your professional skills if they have access to your authenticity through Instagram and your other social media accounts.

Want more tips to up your social media game on IG? Check out this full list from Hubspot just for real estate. Don’t forget to follow us either. We can’t wait to engage with you – on social media, via email and at the closing table!