4 ways to make sure your website matters in 2023

In today’s digital age, we know there’s plenty of chatter regarding the importance of social media. However, we’re here to make sure you don’t forget about the importance of having a professional website which potential clients can browse to learn more about you. Consider your site your digital doormat.

If you have a website already, that’s great! If you don’t have one, there are several avenues you can take to remedy the situation. New or old, though, it’s important to keep your website up to date to help transform visitors into clients. To help, we put together a list of some top tips to optimize your website.

  • Write a blog. If you don’t already have a blog, start one. The posts don’t have to be thousands and thousands of words long; you can make them simpler and more personalized. Just make sure to post regularly. Experts say one blog a week is ideal, but it’s more important to make sure you’re posting regularly – whatever that is for you. 
  • Showcase customer reviews. There’s no better way to showcase your skills than to have past clients write you a testimonial. We’ve discussed the importance of gathering online reviews but be sure to load your website with as many as possible. People love to hear what others have to say about their experiences.
  • Make it easy to navigate. With all the technology and resources available today, visitors get impatient if a website is hard to navigate. They’ll leave your site and forget about you just like that. Consider hiring a designer or using one of the simple templates which are available for next to nothing.
  • Make sure it’s mobile-friendly. Not having a mobile-friendly website will hinder your site and could hurt your business. One reason? Google even ranks mobile-friendly websites higher than those that are strictly web-based.

A modernized website and an active social media presence are the ultimate recipe for success in 2023. Thank you for choosing us to be your title and escrow provider. Our teams know we work with some of the best real estate professionals in our communities, but it’s important to make sure your digital presence matches that level of expertise.

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