01/21/25

New year, new you, right? If you’re still looking for a goal for 2025, we’ve got one for you! Cut down on these words in your real estate listings. And yes, we took some inspiration from the annual “banished words” list by Lake Superior State University in Michigan to put together this blog. Trust us, eliminating the following descriptors from your lexicon will guarantee your listings aren’t ‘cringe’ moving forward. (IYKYK.)

As-Is

What you think it means: A simple, no-fuss sale.

What buyers think: We’re not fixing a thing, and good luck finding out what’s wrong. A seller who is screaming that a home is “as is” can be a massive red flag. Sure, it might just mean they don’t want to deal with cosmetic repairs, but it could also mean they’re dodging bigger problems, like foundation issues or plumbing nightmares.

“Charming”

What you think it means: A storybook home with tons of character.

What buyers think: Quirky. And not always in a good way. Think uneven floors, a strange layout or funky finishes that are… an acquired taste. If you’re considering a “charming” home, ask yourself: Do I love this charm, or am I just convincing myself I can live with it? Because potential buyers down the road might not be so charmed.

“Cozy”

What you think it means: A warm, inviting space where you can curl up with a book or relax in another way.

What buyers think: Tiny. Like, “Can I open my closet door without hitting the bed?” tiny. Don’t get us wrong. There’s nothing wrong with a small home, but cozy is often code for cramped, so be sure to talk up the square footage and use staging to make rooms look as open as possible.

“TLC”

What you think it means: This home simply needs some attention – or Tender Loving Care – and then it will be ready to shine again.

What buyers think: Brace yourself. Sure, some sellers use TLC to mean a fresh coat of paint or something simple, but often, it’s code for a complete gut job or at least major renovations. While this place has the potential for a glow-up, it’s probably not worth the investment.

We get it. These terms sound appealing. Who doesn’t want a cozy home with great bones or a charming fixer-upper? However, it’s important to dig deeper and convey a more personal story about the home you’re trying to sell.

What other words are overused in real estate? Let’s talk about it next time you’re around one of our closing tables. Our teams are always ready to be your trusted title partner!