12/9/25

Real estate has always been a people-first business. But the way people connect, communicate and discover new opportunities is always evolving, especially in today’s digital-first environment. That’s why branding and marketing yourself are always important. One evergreen tip to remember before we dive in, social media is a two-way street when it comes to engagement, and consistency and results won’t come overnight (But any effort will still be worth it!).

Ask your happy clients and partners for some kind words. One of the fastest ways to spark new business is to reconnect with people who already know you. Past clients, friends, and even acquaintances can be powerful referral sources if you stay top of mind. Send a quick market update email, drop a text to check in or share a helpful resource like a seasonal home maintenance checklist with your request. Make sure to stay genuine, but today’s consumers are used to the ask. After all, nearly 9 out of 10 clients would recommend their agent to others; just give them an avenue to do it!  

Focus on your listing photos. Consider this your reminder that in today’s internet-first age, digital curb appeal is just as important as the physical kind, especially in a competitive market. Listings with high-quality photos online sell faster and for money, too, so investing in a professional photographer – or improving your own shooting and editing skills – would definitely pay off. In addition, you want to make sure you’re optimizing your listings for mobile devices, too, since almost 7 out of 10 recent buyers say they looked at listings on their phone or tablet.

Focus on the right social platform for you. The sheer number of social media platforms out there can be overwhelming. There seems to be a new one at least every year – and each of them is always changing. However, you don’t need to be everywhere. Select the options that are both comfortable for you and popular among your partners and potential clients in your market.

Here’s a quick primer on the pros and cons of the different offerings, according to this article from Luxury Presence.

•           Facebook: Massive reach, advanced targeting and excellent support for visual tours and re-targeting campaigns.

•           Instagram: Highly visual, ideal for building brand awareness. “The Gram” thrives on curated posts, Stories, Reels, and live video content.

•           LinkedIn: A professional space to share market insights, position yourself as a thought leader and grow your referral network.

•           YouTube: A search-optimized video platform with strong organic reach potential. Often underutilized by all small businesses, in the real estate world and beyond.

•           TikTok: Emphasis on short, authentic content; ideal for connecting with younger buyers via trends, hashtags, and creative storytelling.

Consider investing in Facebook or YouTube ads. While social media is a great place for genuine connections and organic branding, if you’re not considering it as an advertising opportunity, you could be missing out. Both Facebook and YouTube are especially great at delivering your message to a local audience that is more likely to be in the market for real estate services than the general population.

Specifically, Facebook is a great way to target a specific demographic. In addition to location, age and gender, you can even narrow down your ads to certain interests and behaviors. You can also easily re-target your ads on the world’s largest social platform. Ad-wise, YouTube delivers captive viewers through both pre-roll and in-stream ads, but simply building a presence on this video-first platform could be worth it, too. Recent data shows that less than 10% of all small businesses use YouTube to market themselves.

Our team knows we work with some of the best real estate professionals in our markets, and we want everyone else to know that too. Keep up your marketing efforts, and we’ll keep being your biggest cheerleaders – as well as your trusted title and escrow provider.